We’ll help you build a dazzling brand narrative that takes users from awareness to conversion
BENEFITS TO YOUR BRAND
By boosting the amount of meaningful, high quality content on your site, you’re enticing users to spend more time on your page, which leads to a much higher likelihood of converting them. Brands who are leaders in content marketing experience 7.8 times more traffic and 56% higher brand recall.
Accumulative Improvements to SEO
Regularly updating your website with relevant content gives Google more opportunities to index and track your website. This means you can rank higher in search queries, especially those you actively target that you know relate to your users needs.
The general marketing standard is - throw some digital ad dollars at the problem. But that’s an ever hungry furnace, burning up your marketing budget. Content marketing is the most impactful alternative. It offers a means to build assets that continue to bring value long term, without increasing the cost.
WHAT MAKES US UNIQUE?
Quality is everything
We do extensive research into your ideal customers to identify what content would attract them the most. Forget the 0.1% conversion rate, our expertise means quality website visitors that are there because they want to be.
Easily integrated, highly effective
A 100% outsourced content marketing operation, from the strategy and creation to training and handoff. You’re company will go from producing occasional articles or videos and seeing little benefit, to an acquisition machine with 62% less cost than outbound marketing strategies (PPC) and as much as three times the results.
Content Marketing Strategy
We’ll lead your short and long-term content strategy across all marketing channels including including blog, PR, influencers, guest posting, and social media. We’ll lead the development of the content editorial calendar and ensure key stakeholders are on board.
Developing and Driving Content
We’ll drive the end-to-end development process, from creating the content content calendar and sourcing topics, to content production, distribution and tracking.
User Research and Insights
We help you make great content by asking the right questions. Through our brand voice, user research and persona exercises we build robust insights into what your ideal user wants.
That’s where exceptional content comes from!
Training and Collaboration
We’ll train teams and collaborate with key stakeholders in order to develop standards, systems, and best practices for content ideation, creation, and distribution. We’ll ensure cross-departmental input in order to produce the most thorough thought leadership content relevant to your business needs.